Yahoo has struggled a lot under multiple CEOs to
reclaim its lost glory on the Internet. Searching on the internet is a core
part of daily Internet surfing and business, and more than a decade ago, it was
the Yahoo who led the industry.
So now the lost popularity
of Yahoo's search engine is back after their deal with Firefox maker Mozilla. Hard works of years
have brought success to yahoo over its rival Google.
At the end of 2014 the US Firefox users are seen to search
results from Yahoo instead of Google. Unless they themselves set their
browser's search-engine to other preference. Due to which Yahoo search shares
in the US have been increased in mid-November.
That share is the highest in five years as
mentioned by the State Counter. Whereas a drastic fall has been seen in Google search.
It fell from 77.3 percent to 74.8 percent over the two months. In fact, Yahoo
has increased US search share by half a percentage point as compared to
December, and search from Microsoft's Bing search engine rose from 12.1 percent
to 12.4 percent.
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Mozilla and Yahoo did not mention the detailed
terms of their deal, but it is not expected to be cheap as in 2012, Google paid Mozilla
about 90 percent of its $302 million in revenue,
which was for a global deal, though. However Yahoo stated that they were
excited about the partnership and were looking forward to continue to work
together with Mozilla to take the technology a
step ahead.
According to analysts it is expected that Yahoo
will fall in January as Firefox users
are switching back to Google. To maintain its deal fully with the Mozilla,
Yahoo and its partner, Bing, will have to keep their search users happy with
accurate, fast and comprehensive results.