GPower: The App Saved More Than 200 Girls



A mobile app “GPower” is giving a ray of hope to the girls aged between 10-19 in the villages of some West Bengal districts. It is a joint project of Accenture and NGO CINI (Child in Need Institute) in Murshidabad and South 24 Parganas districts of West Bengal in INDIA. In these areas child marriage and girl trafficking have been alarming in the past few decades. So by using this app, they saved over 200 girls from being trafficked or being a victim of child marriage. Indrani Bhattacharya, Assistant director of CINI said that they conducted a survey on “what is the condition of educational programs among girls in these 2 districts of West Bengal” and after survey they came to know about the conditions of these child girls. So they started this program to save these girls.

Child trafficking

People in these villages are very poor, so education of girls was stopped and they were trafficked. So we needed a software or application which could keep track of these girls and save them from child marriage and girl child trafficking, told by Miss Indrani Bhattacharya, Assistant director of CINI. She added that they launched the app in March 2014 which was a multi-programmed approach to save girl child. This program was limited to 20 villages of West Bengal as they didn’t have enough funds but they had a huge success by saving over 200 girls. Then they had a target of 7000 girls from those 2 districts i.e. South 24 Parganas and Murshidabad in the upcoming 3 years.


Bhattacharya says that this app works on real time data and there are 2-3 stages. Firstly they trained teachers or community facilitators and they provided them android with smartphones/tablets in which “GPower” app was installed. Now their job is to register all the details of every girl aged between 10-19 so that they can track them using cloud-based technology. It has a centralized server which is used for real time data analysis. So necessary action is taken if anything wrong happened with these girls. 




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