Xiaomi is a rising star in the
smartphone arena and seems ready to step out from its home markets in Asia, making its
way past LG last year in becoming the third-largest manufacturer of
smartphones maker by volume in the world. It has owned a great name in the Android world. The launch was warmly received by
china because not a single device was launched lately on this side of the
Pacific.
The company will be hosting a press conference in San Francisco
on Thursday February 12. As announced by Xiaomi, the event is not going to be
a great launch, yet it would reveal much about the company to the press and the
public. This event will surely gather a lot of attention even without any launch of any product. According to the sources, the company’s president Lin Bin and global vice president Hugo Barra
both will be speaking at the event.
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It is confirmed that Xiaomi will
not be entering the US market, but it is going to be a great opportunity to
know about the company’s leadership a bit more. So still the company remains a stranger
to the US market.
The Conference will be basically used to introduce the Xiaomi brand
to those who may not be much familiar with the growing company. Xiaomi is about
more than just low-cost smartphones, there’s a whole brand ecosystem and a plenty
of products to be out.
If Xiaomi plans to launch hardware here, then it really needs to begin working on its public knowledge and American appearance. To compete with the aces of market like Samsung and Apple, Xiaomi will have to make sure that they are not seen as just another Chinese knock-off company.