As we all can see that in fairly four years, Xiaomi has developed as the third biggest smartphone producer in the world. Xiaomi will take its initial step outside of Asia late this year when it initiates selling MI products in Brazil, South America’s largest economy.
Xiaomi surely wants to test the waters in the US before determining whether to flog its devices there. Here Apple is the elephant in the room. Xiaomi has drawn disapproval for supposedly taking design elements from Apple products, including the structure of the iPad Mini and the iPhone. Even the Android-based MiUI OS found on Xiaomi’s products looks a lot like iOS. Apple has an enormous amount of influence over the US phone marketplace. If Xiaomi were to host its devices in the US, it would be directly opposing with Apple, and would maybe open itself up to more disapproval that basis of its company and its products are rented from Cupertino.
That said, Xiaomi has been guiding a clear memo since last year: our products have their own advantages. The company’s cutting-edge designs are more exclusive. Founder Lei Jun has relieved back on the Steve Jobs jeans-and-black-shirt appearance for demonstrations. And Xiaomi has focused on appealing directly with consumers through the Mi Forum, a company-sponsored system with forty million consumers. Mr. Lin stated “We’re friends with our fans”.
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If Xiaomi chooses to send its devices in the US, it will be going parallel with Apple for the first time. But by expanding its geographic possibility slowly, Xiaomi is giving consumers a chance to be familiar with its brand at first. And if the company does decide to come stateside it could be a dominant competitor to Apple and Samsung.
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