It looks as if we have reached a phase where phones are being sold as daily commodity. Micromax has recently launched 'Joy' series of featured phones, which are coming in candy packs-like pouch packaging. The company presents its first two handsets in the series - the X1850 and X1800 costing Rs 749 and Rs 699, respectively. Both of the phones have features including a color screen, expandable memory up to 4GB, Bluetooth, a camera of 0.08MP and other essential requirements like FM radio, alarm clock, and flashlight, including others.
Joy X1800 of Micromax is armed with a colored screen of 1.77-inch, tough body and a pretty nice camera. The device is also equipped with a battery of 750mAh to give its customers a standby time of up to 235 hours, as claimed by Micromax. The device will be available in retail stores starting from February 5 this year. The Micromax Joy X1850 also comes with 1.77-inch colored screen. With the battery of 1800mAh, the device is able to deliver 25 days of backup as claimed by Micromax. The device will be accessible in the retail stores by second week of this month.
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"We love to make products that are of great value to the customers. With the unveiling of Joy series, we are the front-runners yet again by proposing an exclusive combination of innovative packaging and great value by our offerings" - by CEO Micromax.
Author’s suggestion:
Use of plastic bag might be a setback for Micromax as using some bio-degradable material instead of plastic bags would have been a better idea and might have given Micromax a different edge over other companies. Let’s see what does this new experiment of Micromax does to the market.
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