Intex is the new #1 Indian smartphone producer in the
nation. This means that Indian brands such
as Micromax, Karbonn and Lava have fallen behind in the race. This is probably
because Intex has capitalised on the diminishing share of Samsung in Indian
market.
Smartphone market reports from Counter Point Research
and Cyber Media Research demonstrate that Intex is the third biggest smartphone
maker in India focused around shipments in Q3 2014.
Digital Media Research had previously said the Indian phone
market grew 4 percent to 257 million units in 2014. Smartphone producers delivered
77 million smartphones, representing about 30 percent of all shipments. The smartphones
section grew about 46 percent.
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Intex has good presence in the PAN-India market through
its system of 29 stock and deals business centres with more than 800 service
centres.
According to the most recent Counterpoint Research
report, Intex has reported 70 percent rise in October – December 2014 by
delivery 1.7 million smartphones. Intex caught around 6.5 percent of the piece
of the overall industry in Q4. Intex has a great demand thanks to its sub $100
Smartphone range comprising of mainly its Aqua 3G and Y Pro models.
The organization has Research and Development centre in
India and China. Its distribution system involves 1100+ wholesalers and 80,000+
merchants. Intex offers smartphones through more than 250 committed counters of
hyper business chains and speciality stores, on TV shopping channels and
e-trade sites.
Considering the rising number of
smartphone users in India the sales number of Intex will only grow. It has made
a commendable presence in India and rose to the top in a very short time.
Intex and Micromax have redefined the Indian smartphone industry and established themselves on the global scale. With the current government in India calling for the Make in India campaign, we will surely be able to see some amazing products from these companies in the future as well.
Intex and Micromax have redefined the Indian smartphone industry and established themselves on the global scale. With the current government in India calling for the Make in India campaign, we will surely be able to see some amazing products from these companies in the future as well.
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