There are almost 1.2
million apps in the Apple App store and finding best apps among them is quite a
difficult job. So, now to deal with that problem, the worldwide known social
networking site Pinterest has taken a step in collaboration with Apple to
develop a new app to help you search among the various apps of app store. The
name of the app is App Pins. This will be the second collaboration of Apple after the Apple-Beats joint venture.
On Wednesday, Pinterest
announced this tool in its blog post. The tool will basically allow the company
users to pin apps to their Pinterest boards just like any other pictorial post
of recipe or flowers or sceneries etc. Also, Apple will be creating some of its
own boards to display and highlight some of the top apps. The Users who want to
download and install those apps can do it right from the Pinterest board to
their phones.
This collaboration of
Pinterest is in many ways a step towards of its bigger ambition of becoming the
alternative search engine. Last year only, the company debuted it’s so called
guided search which narrows down user’s searches by suggesting sub-categories
within a search which may lead to more specific searches. It’s basically for those
people who don’t know what they are searching for but want to do some surfing
to find the answer. It’s a kind of Window-Shopping search.
Apart from that Pinterest
is also slowly becoming an advertisement hub with many US-based advertisers
buying pins. According to a recent survey, promoted pins got a 30-percent boost
exposure, thanks to Pinterest users who are continuously re-pinning those pin
posts.
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App Pins can be a boon for
app developers even though with or without advertising. Till now, app developers
were dependent upon Apple staff to get their selected and featured or other options
like money to promote their apps on platforms like Facebook to make their apps
getting exposure but now it would be much easy. With App Pins, app developers
will have now have exposure for their apps from huge audience.