Amazon
slashed the price of its tablet Fire recently realizing the flaw in its pricing
policy. Formerly the tablet was priced at $649 (comparable to iPhone) with 2
year AT & T service deal in June 2014. Then prices dropped to $450 without
contract or free AT & T service, around September. Still six months later,
Amazon cut down the prices upto $200 (approx). At this price, it is just
competing the low end smartphones like moto G. Now, the unlocked phone sells at
$200 without a contract. By unlocked, it means it can work on any GSM
worldwide. Amazon Senior vice president of devices David Limp also confessed
that their pricing strategy was an utter failure.
It
comes with a 4.7 inch screen, 13 MP camera, Snapdragon 800 processor (quad
core) clocked at 2.2 GHz, 2GB RAM and 32 GB internal memory. Amazon fire was
advertised with 3D effects but it wasn't quite impressive or selling off
shelves. The technology behind its 3D effect is the stack of front facing
cameras that find the face position to give a Dynamic perspective. Menus can be
accessed just by tilting the phone. The phone had a poor UI and those accustomed
to Android or iPhone will find it very frustrating to use. There is no play
store from Google though there are kindle apps and amazon apps at your easy
disposal.
Though the phone is not like the other high end smartphones, its price was and thus didn't sell as good as anticipated. Rumors say amazon phone will slash it prices for a day to $99. It is a desperate attempt to sell some devices and get back in the market but the question is whether people will really like it?
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Stay tuned for more updates about Amazon Fire phone and many more news.