The Bharti Airtel has launched its first 3G smartphone customized with pan-Africa just for $53. Airtel Africa’s CEO Christian de Faria stated that being Airtel they are focused on migrating the new and existing customers from the usual feature phones to Android smartphones with an advantage of Airtel's 3G networks. Moreover, they anticipate high uptake levels in the first six months of operations.
This phone has an Android KitKat platform base. It features a
memory of 4GB of ROM, 512MB of RAM and with a 32 GB external memory storage
capacity so the storage can be according to the user. It provides a 1300mAh
battery life and is coming with 3MP selfie shooter and
rear camera. This low budget phone is equipped with a Qualcomm dual core
Central Processing Unit. To provide simple and quick access to services like
Airtel mobile money different popular social media applications to the
customers, special attention was given to the layout of the device and the user
interface.
The
company is launching a new smartphone campaign to help accelerate data adoption
in Sub-Saharan Africa which has currently witnessed one of the strongest
increases in mobile data users in the world. According to experts, mobile internet traffic across Africa
will double by 2015, and a 20-fold increase would be seen by the end of the
decade. Airtel that conquered 17 markets has the widest 3G network in
Africa. The June 2014 Sub-Saharan African Mobility reports, data usage in
Africa have increased with 3G technology, outstripping 2G to become the
region's dominant form of mobile connection.
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The device will be sold at $53 after being subject to various
governments’ levies and would be available at local retail outlets. It is
basically available in Burkina Faso markets, Seychelles and Uganda with 14
other Airtel Operating Countries which are expected to launch the mobile
devices in the next few weeks.The phone offers feedback options to allow Airtel
to adapt the interface in line with customer feedback and research.