Therefore,Apple is the holder of the world record in corporate
profits.
Apple reported December quarter earnings of $18
billion, or $3.06 a share, up from $13.1 billion or $ 2.07 a share , a year
earlier. Analysts had been looking for earnings of $2.60 a share.The earnings for the last quarter – Apple set a world
record for quarterly profits for public companies , as per the analyst .
ExxonMobil earned $15.9 billion in the second quarter of 2012 and was the
record holder.

Apple’s elevated profits is primarily due to the
74.5million iPhones sold during the period, which is much higher than the 66.5
million as forecasted by the Fortune
.Last quarter marked the first full one in which Apple’s big screened iPhone 6
and iPhone 6 Plus were available to the customers.As the consumers craved for big screen phones ,Apple’s sales went down Apple finally acted according to the consumer demand by
introducing larger phones. The company increased the screen size of iPhone from
3.5inches to 4inches with the iPhone 5 in 2012.But the record profits made by Apple were aided by
other factors.

Apple’s sale increased also in China with revenue of
$16.1 billion for the fiscal first quarter.It became the biggest smartphone
vendor in terms of shipped units in China for the first time ever during the
last quarter,according to Canalys. It eclipsed Xiaomi in this way which is
second and Samsung in the third.The entry of the iPhone 6 and iPhone 6 plus offering
16GB storage persuaded people to opt for higher priced 64GB and 128GB
models.This pumped the average selling price of the iPhone in September 2014
quarter.
Apple’s next
product the Apple Watch,is about to debut in April.Apple’s smartwatch will also
be available in a variety of styles nd prices.Let us see what does Apple has in
store for us.
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