Let’s discuss about the new company which has set a new mark on face of this planet. Just in a very short span of 4 years, the company was able to make space in people’s heart with very good feedbacks that raised the company from an amateur level to the fastest growing company. Xiaomi these days is the Third largest smartphone developing company, after Samsung being on First position and Apple on Second leaving behind the gladiators of tech world like Lenovo, HTC, Nokia and even Blackberry. Samsung loses top position in China and India, as mobile phone market got Xiaomi’s killer look and economic phones.
Xiaomi
has been focusing on their quality and the price so well, that people love their
products. A company based in China, is now expanding in Malaysia, India and
Singapore, going to some parts of Indonesia and some other countries, making
the founder Lei Jun the 23rd most richest man in the world.
Company’s popularity and success can be determined by these tweets, which I found on twitter during MI 3 launch in India. On that day twitter was flooded with MI hashtags, some people are criticizing and frustrating for not getting MI3. But few are quite interesting, you yourself check them out:
Bloomberg’s photographer got a paid visit to Xiaomi Headquarters and he got some cool pics for you:
In
this cover story of Xiaomi, we searched the past of Xiaomi to reveal its
strategies which made Xiaomi to Number 3 in global scale. The company has used
many strategies to bring them on a position they hold today which are as
follows:
About the Products
- Cheap products around 5999, 8999, 13999 INR only
- Provides the fastest android, as all up-gradable to KitKat
- Good battery life, 3050 mAh Li-ion non removable
- Light weighted around 140 g
- Optimal screen size and Gorilla screen of 5 inches
- Fast processor - Qualcomm Snapdragon 800
- Good Storage of 16 GB and 32 GB
- Various color options and back designs
- Very good camera quality irrespective of Mega Pixels which they support
Which
is everything, a common man needs in his/her new mobile phone. A phone with so many
features at a very cheap price and superb quality is a dream come true for everybody who wants to switch from Samsung to a new brand.
Marketing Strategies
One more thing which has helped Xiaomi to make a remarkable name in this world is their marketing strategies.
- No Publicity
The
company had let their customers speak for them. They didn’t do any publicity on
televisions and newspapers. All they did was to maintain a friendly
relationship between their fans and the company. They just shared about their
products on the internet. The silence and shine of their products spoke for
them in disguise of their consumers.
- Saving Unnecessary Money
Doing
publicity online through various social media sites like Facebook and Twitter,
the company saved a lot of money which is being wasted in many advertisements.
It even provided a platform for them to directly get to their consumers.
- Updating themselves
The
company had been updating their consumers about the new updates in their MIUI
every week with every detail. It not only build the trust in people, also they
were easily accessed to every information through the fastest and cheapest
source available - Internet.
- Focusing on cheap products
The
company focused on cheap products by minimizing the cost to their manufacturing
cost only. They have been mainly earning from the updates and their own system
MIUI.
- Focused only on Quality
The
company only focused on the quality they provide within the cheapest price of
manufacturing cost and letting Flipkart and their own websites do the talking
of marketing.
- Easily Accessed
The
company only sold their products through Flipkart or directly through their
websites which allowed the users to easily access their information and it also
reduced the middle money makers, giving the product its cheaper price.
- Authorized Service Centers
Being
a Chinese Brand, Xiaomi had opened 20 plus authorized service centers in every
selling country. This is the first Chinese brand to open so many service
centers in India that too within 1 year.
- Other Brands only Focused on Flagship Phones
While
other brands like HTC, LG, Samsung, Apple and Sony continue to produce their
flagship phones and keeping their product's high price to increase brand value, in the meantime Xiaomi introduced killer look budget phones. The products when
compared to other products in same range of different brands like Samsung,
Nokia and HTC, Xiaomi had always been standing out remarkably with more and
better features in their products and quality.
So
all above factors are behind Xiaomi success, which lead Xiaomi to number 1 in
china and number 3 in World. I personally think Oppo and Gionee should learn
from Xiaomi how to market their products. Because Gionee and Oppo introduces
indeed innovative phones. Recently Oppo has launched its two phones. One is
Oppo N3 which is world’s first rotating camera phone. Second one is Oppo R5
which was world’s slimmest phone before Vivo X5 Max was launched.
I
would recommend you to stay in touch with us, to know about upcoming
smartphones and technology.
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