For Social Marketers,
Social Network are like vast ocean consisting of versatile opportunities. Social
Marketer explore this vast ocean, and may find the Gems and Perl in the depth
of Social Networks.
Nowadays, mobile has
evolved so much in terms of technology that people love to use their mobile for
almost everything that is possible.
According to the Statistics,
78% of Facebook user’s access it from mobile device (at-least once in a month)
and 60% of Twitter user’s access it via mobile at-least once in a month.
Mobile Isn’t coming, it is already here
People in many countries
use mobile devices as their primary access point for social networks.
Here
are some statistic facts:
- 250% increase in mobile page views of LinkedIn
- 79% or more Mobile twitter users are more likely to be on Twitter several times a day.
- 60x increase in Mobile users (in 2013) of Pinterest.
- 40% of YouTube video plays, come from Mobile.
- 59% Yelp searches come from mobile.
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Mobile are more active and are likely to
share often
Mobile share thing more
often as compared to desktop users which means they are likely to increase your
- Mobile users are 66% more like to Retweet.
- Facebook Fan page posts (content) from mobile devices are 39% more engaging
- Pinterest content are shared nearly 3x more often on mobile than desktop.
Smart Marketers are already Targeting the Mobile
Users
Lots of organic traffic
are waiting on social network, only smart marketers know how to drive traffic.
Some
Statistics for you:
- Mobile advertising is 41% of Facebook’s revenue
- Mobile advertising is $350M (~25%) of Youtube’s revenue
5 Tips for Mobile Social Marketing success
- Pin: Make sure your pinned post are relevant to mobile visitors
- Target: If you are aiming video at Facebook users, target users connected via Wi-Fi.
- Check: Before posting content make sure your content looks good in mobile feeds.
- Enable: Maximize sharing by making your content easily shareable from mobile phones and devices.
- Plan: If you post a link on your site or page, make Sure it is also a mobile friendly page.
Over to you:
If you are a smart
marketer than you will not ignore Mobile because they definitely have
significant impact on Social Media Marketing. If you have want to something
with us than feel free to share with our comment box.
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Please share this article
with your Friends and followers on your Social Media profile.